AI, SEO, and WordPress Innovation: WordCamp 2025 Day 2 Recap With Michael Chan

PodCast | Sep 22, 2025

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Michael Chan is a Senior Web Developer at Ready Artwork. He designs, builds, and optimizes websites across platforms like WordPress, Shopify, and AEM to deliver high-impact digital experiences. Michael has been with Ready Artwork since 2012 and combines analytical insight with creative development to produce accessible, ADA-compliant solutions for clients such as Adobe and Southwest Water Company.

Here’s a glimpse of what you’ll learn:

[02:10] Victor Huynh shares insights from Danny Sullivan’s keynote on Google’s AI-driven search challenges
[06:09] New WordPress core AI features and how plugins are evolving to integrate AI agents without constant core updates
[08:43] Michael Chan explains how the Model Context Protocol enables AI agents to securely connect WordPress with external data sources
[12:14] Elementor’s upcoming Ask Angie AI tool that lets users generate content and designs using built-in credits
[24:49] The growing scale of WordCamp and the higher quality swag and vendor presence compared to past events
[26:37] How vendors are consolidating and innovating with AI, creating bundled solutions that simplify tools for agencies and developers

In this episode…

At WordCamp 2025 in Portland, Day 2 delivered fresh insights on AI, SEO, and the next wave of WordPress innovation. From Google’s evolving approach to search to cutting-edge tools for developers and agencies, the event showcased how quickly the digital landscape is shifting. How can businesses and creators stay ahead of these changes?

According to Victor Huynh, the key to staying ahead is understanding how AI is transforming both search and site development while keeping control of your digital assets. He points to Danny Sullivan’s keynote as proof that Google’s push toward AI-powered search and generative engine optimization is reshaping how users find and engage with content. Michael Chan adds that WordPress is meeting this challenge by introducing core AI features and using the Model Context Protocol (MCP) to let plugins and AI agents securely exchange data. Together, they show that agencies and B2B leaders can embrace these advancements and stay competitive if they balance rapid innovation with ownership and control.

In this episode of RAW Spotlight, Emily Au and Victor Huynh are joined by Michael Chan, Senior Web Developer at Ready Artwork, to unpack their biggest takeaways from WordCamp 2025 Day 2. They explore how Google, WordPress, and leading plugin providers are pushing the boundaries of AI and SEO, what these changes mean for agencies and B2B leaders, and how to leverage new tools without sacrificing reliability or control.

Resources mentioned in this episode:

Quotable Moments

“It’s interesting to hear Danny Sullivan’s breakdown and challenges that Google is kind of going through right now.”
“Traffic coming from AI typically is more valuable and stickier, staying longer because they now have more context.”
“You can basically ask ChatGPT to write a blog for you using your plugin.”
“You can integrate it, and you can do a lot of cool stuff that’s maybe not even available.”
“I’ve never come across any hosting that guarantees 100% uptime, and they have it in their SLA agreement.”

Action Steps

Explore Google’s generative engine optimization insights: Understanding how AI-driven search is changing can help you adapt your SEO strategy early.
Experiment with WordPress core AI features: Testing new AI-driven plugins now positions your team to leverage future automation opportunities effectively.
Learn the Model Context Protocol (MCP): Grasping this standard helps you securely connect WordPress with external AI agents for advanced capabilities.
Evaluate hosting solutions like Pressable: A 100% uptime guarantee ensures reliability and protects revenue during critical events like seasonal sales.
Test AI tools such as Elementor’s Ask Angie: Early adoption of emerging AI design tools can streamline workflows and give your agency a competitive edge.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.