If you have not already solidified a color for your company’s logo, figuring out the right color palette might be a bit overwhelming due to the multitude of colors to choose from. Picking the appropriate colors directly affect the representation of your band and outcome of your marketing reach. This is due…
It would be great if all websites had the luxury to use any font they wanted but unlike print, font usage on websites has different restrictions. When you choose a font to use from your computer, the design becomes static after it is printed so anyone who receives it will see the same thing. On a…
Many customers shop online for the sake of convenience. As a current or future ecommerce business owner, are you making things easier for your shoppers? Specifically, are your product landing pages making the entire shopping experience simple for your customers? Read on to find out what your product pages tell customers about your business. …
Navigation on a website is achieved by a collection of links that form the Website Navigation Menu or the Website Navigation Bar. This navigation menu or bar is usually the collection of links you see placed vertically on the left or horizontally near the top of the web page and sometimes on the footer of…
Everyday, people read articles online, visit websites, and search the web for information – all of which include the written word. Although few people are aware of its existence, typography plays a huge role in our daily lives. Different fonts have different personalities. Each font style conveys a different message. The following few examples of fonts…
Is your website losing potential customers? This blog will explain the importance behind minimizing the amount of pages and clicks on your e-commerce website. Making a purchase is like committing to a relationship. It is suppose to be effortless and easy to click; however, there is always hesitation. Let’s face it, our customers do not…