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[She’s Got Hustle] Building Brave, Not Just Safe, Workspaces With Liz Frost

RAW Spotlight Podcast with Emily Au featuring Liz Frost

Liz Frost is the Owner and Founder of Intentional Spaces Psychotherapy, a trauma-informed telehealth practice based in Washington. She specializes in helping clients heal from complex trauma, religious harm, and identity-related struggles. With over a decade of clinical experience, Liz integrates EMDR, narrative therapy, and mindfulness-based approaches. She is dedicated to serving the LGBTQIA+ community and fostering a supportive, inclusive practice for both clients and clinicians.

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Here’s a glimpse of what you’ll learn:

  • [3:18] Liz Frost talks about lessons from biochemistry and learning how to fail well
  • [5:57] The impact of unresolved trauma on leadership, productivity, and workplace culture
  • [8:22] How to lead with authority while still creating a supportive environment
  • [11:55] Building culture and connection in an entirely virtual therapy practice
  • [16:25] Strategies for founders to prevent burnout and maintain perspective
  • [21:04] Why brave spaces matter more than safe spaces in workplace culture

In this episode…

Creating a workplace where people feel seen and supported takes more than good intentions. Too often, leaders aim to provide a “safe space,” but what happens when safety alone isn’t enough to address deeper challenges, foster trust, and sustain growth? How can organizations move beyond safety to truly empower its people?

According to Liz Frost, a licensed clinical social worker with over a decade of experience in trauma-informed therapy, the answer lies in cultivating brave spaces. She explains that while a safe space implies no harm will occur, a brave space acknowledges that challenges will arise but ensures people can come forward without fear of retaliation. She highlights how unresolved trauma often fuels high performance in unsustainable ways, leading to burnout and isolation. Liz also emphasizes the importance of compassion and clarity as foundations for sustainable leadership.

In this episode of RAW Spotlight, host Emily Au sits down with Liz Frost, Owner and Founder of Intentional Spaces Psychotherapy, to talk about building brave, not just safe, workspaces. They discuss the impact of unresolved trauma on workplace culture, strategies to prevent burnout, and how leaders can balance authority with compassion. Liz also shares how virtual teams can foster genuine connection and community.

Resources mentioned in this episode:

Quotable Moments

  • “My biggest lesson in my biochem degree was how to fail well.”
  • “Succeeding requires a lot of failure, and in order to succeed well, you have to fail well.”
  • “You can only stretch someone’s trauma response so far before they’re going to break.”
  • “Clarity is kindness, so being really clear about expectations allows people to feel like they’re succeeding.”
  • “We can’t promise a safe space, but we can promise a brave space.”

Action Steps

  1. Normalize conversations about mental health at work: Open acknowledgment reduces stigma and encourages employees to seek support when needed.
  2. Create brave spaces instead of only safe spaces: Empowering employees to speak up without retaliation builds trust and strengthens workplace culture.
  3. Set sustainable caseloads and workloads: Preventing overwhelm ensures employees can thrive long-term without burning out or losing motivation.
  4. Lead with both authority and compassion: Balancing clear expectations with empathy fosters loyalty, trust, and stronger team performance.
  5. Encourage boundaries and proactive self-care: Supporting rest and balance helps individuals maintain resilience, creativity, and productivity over time.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.

Emily Au

Emily Au

Emily Au is a marketing strategist and brand specialist with over two decades of experience balancing creative design with data-driven performance. She leads brand strategy, UX/UI design, and...

Emily Au is a marketing strategist and brand specialist with over two decades of experience balancing creative design with data-driven performance. She leads brand strategy, UX/UI design, and digital advertising at Ready Artwork, with a specialized focus on large-scale public sector campaigns.

Emily is recognized for managing complex, multilingual outreach programs that require strict ADA compliance and rigorous stakeholder reporting. Her portfolio includes directing branding and digital strategy for major agencies such as LA Metro, the City of Los Angeles (LAsan), and Los Angeles County.

Fluent in English, Emily provides authentic strategic oversight for diverse, multicultural marketing initiatives. In 2024, she launched The RAW Spotlight: She’s Got Hustle, a podcast dedicated to sharing the stories of entrepreneurial women.