Building Smarter WordPress Strategies for the AI Era: WordCamp 2025 Day 3 Highlights

PodCast | Sep 29, 2025

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Michael Chan is a Senior Web Developer at Ready Artwork. He designs, builds, and optimizes websites across platforms like WordPress, Shopify, and AEM to deliver high-impact digital experiences. Michael has been with Ready Artwork since 2012 and combines analytical insight with creative development to produce accessible, ADA-compliant solutions for clients such as Adobe and Southwest Water Company.

Here’s a glimpse of what you’ll learn:

[02:37] Why AI-dominated conversations at WordCamp 2025 and how the WordPress community is shaping its future
[04:30] Michael Chan discusses the rise of AI tools from hosting companies and the push toward Gutenberg block adoption
[05:32] What it means when AI agents begin shopping on behalf of customers and how e-commerce sites must adapt
[09:53] Victor Huynh shares insights on building thought leadership and creating content to drive B2B lead generation
[17:25] How to plan a successful migration to WordPress, from defining value propositions to leveraging multisite strategies

In this episode…

At WordCamp 2025 in Portland, Day 3 wrapped up the conference with a forward-looking conversation on AI, accessibility, and how businesses can future-proof their WordPress strategy. From discussions about AI agents shopping on behalf of customers to new ways of building multisite environments and improving performance, the final day highlighted the need for both technical readiness and strategic thinking. How can brands and agencies stay ahead in an AI-driven web?

Victor Huynh underscores that AI is no longer a distant trend but a present reality. Businesses must learn how to integrate it into marketing, operations, and website strategy or risk falling behind. Michael Chan expands on this by describing the surge of AI-powered plugins, the maturing of the Gutenberg block editor, and the growing expectation that accessibility is a baseline requirement for every site. Their insights reveal that success in the next phase of WordPress requires both embracing emerging AI tools and ensuring sites are built for speed, accessibility, and scalability.

In this episode of RAW Spotlight, Emily Au and Victor Huynh sit down with Michael Chan, Senior Web Developer at Ready Artwork, to share their top takeaways from WordCamp 2025 Day 3. They discuss how AI is reshaping e-commerce, why accessibility and performance are key to both human and machine audiences, and how thoughtful planning — especially when migrating to WordPress — can help businesses build smarter, more resilient websites for the AI era.

Resources mentioned in this episode:

Quotable Moments

“WordPress is about democratizing the internet, right? The open web.”
“You can either pretend it’s not here and just continue business as usual, and eventually, you know, lose whatever advantage you had as a business.”
“It’s basically built to trick the scanners, but it doesn’t truly make your website accessible.”
“If you’re holding a hammer, everything looks like a nail.”
“Even he doesn’t have the answers. Google doesn’t have the answers to everything about AI.”

Action Steps

Embrace AI tools in your workflow: Staying current with AI-powered plugins helps future-proof your WordPress sites and services.
Prioritize accessibility and performance: Ensuring semantic HTML and fast page speed enhances the user experience and supports AI-driven search optimization.
Map customer journeys before migrating to WordPress: Understanding value propositions and user experiences ensures a strategic, scalable, and effective site build.
Build thought leadership through consistent content: Sharing insights via podcasts, YouTube, or speaking engagements strengthens brand authority and drives B2B leads.
Explore agency partnership programs and vendor tools: Leveraging resources like Automattic’s dashboard simplifies management and boosts efficiency for clients and teams.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.