Elevating B2B Brands Through Bold PR With Matt Kovacs

PodCast | Sep 08, 2025

Matt Kovacs is the President of Blaze PR, a boutique consumer-focused PR firm that partners with lifestyle and CPG brands to elevate their visibility through creative, tailored storytelling. He brings over two decades of experience in strategic communications, leading award-winning campaigns and blending traditional PR with digital insight to achieve measurable results. Prior to his current role, Matt spent 11 years as Vice President at Formula Public Relations.

Here’s a glimpse of what you’ll learn:

[3:41] Matt Kovacs’ journey before joining Blaze PR
[7:54] What sets Blaze PR apart in the B2B PR space
[13:47] Using case studies, acquisitions, and thought leadership to convince B2B brands of the value of PR
[17:38] How AI tools, media monitoring, and Blaze’s “Impact Index” reshape modern PR strategies
[24:54] Common mistakes B2B companies make with PR timing and how Blaze guides brands to readiness

In this episode…

Public relations can make or break how a brand is perceived, but many B2B companies still hesitate to invest in it. They often wonder if PR can truly move the needle in industries that seem complex, technical, or even boring. So how can bold storytelling and media strategy help these brands stand out and grow?

According to Matt Kovacs, a nationally recognized PR strategist, the key is building a foundation of credibility before chasing headlines. He highlights that many B2B leaders are shy about telling their story, so PR must start with education, media training, and developing strong narratives tailored for trade and industry outlets. This approach transforms scientific or technical content into compelling stories that resonate with buyers, investors, and the media alike. Matt also emphasizes the role of AI and analytics in making PR strategies smarter, more efficient, and measurable.

In this episode of RAW Spotlight, Victor Huynh sits down with Matt Kovacs, President of Blaze PR, to discuss how bold PR strategies elevate B2B brands. They explore why education and media training are critical for executives, how thought leadership fuels credibility, and how AI is reshaping modern PR campaigns. Matt also shares the common mistakes brands make when they start PR efforts too early.

Resources mentioned in this episode:

Victor Huynh on LinkedIn

Quotable Moments

“At the end of the day, everything’s about sales. What are you doing to drive traffic consumers?”
“PR now it’s all about the currency of content that you can then utilize everywhere else.”
“You really need to make sure that’s conveyed so they’re not perceived as a me-too brand.”
“The biggest thing in media trading is you need to engage with the reporter.”
“Either get on the train or it’s going to run you over.”

Action Steps

Build foundational PR tools before outreach: Having press kits, media lists, and prepared messaging ensures brands appear credible and professional.
Train executives for media readiness: Media training helps leaders communicate with confidence, avoiding technical jargon and making stories compelling.
Leverage thought leadership for credibility: Positioning founders and executives as industry voices builds trust and authority with customers, investors, and the media.
Use AI to optimize PR strategies: Tools for sentiment analysis, content generation, and monitoring improve efficiency and provide measurable insights into campaign success.
Time PR efforts strategically: Aligning launches with trade shows, funding milestones, or industry events maximizes visibility and prevents wasted opportunities.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.