Leveraging LinkedIn Profiles for SEO and AI-Driven Visibility With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.
Here’s a glimpse of what you’ll learn:
- [00:55] Victor Huynh talks about how AI is transforming online search and content discovery
- [03:16] The E-E-A-T rule for online authority and trust
- [04:15] How algorithms separate quality content from AI junk
- [05:37] The evolution from short keywords to complex AI searches
- [08:55] Why AI-generated leads are four times more valuable
- [10:12] Actionable tips to boost your profile for AI-driven platforms
In this episode…
The way people decide who to trust online has quietly changed. It’s no longer just about websites or rankings, but about signals that prove there’s a real human behind the expertise. So in a world shaped by AI-driven search, what role does a personal profile actually play in being seen, believed, and chosen?
According to Victor Huynh, a digital strategist deeply immersed in SEO and AI search behavior, an active LinkedIn profile has become one of the clearest signals of credibility online. He explains that as AI-generated content floods the internet, search platforms are working harder to separate real expertise from noise. LinkedIn helps do that by showing consistent activity, peer interaction, and proof that a verified person stands behind the ideas being shared. Victor points to the concept of E-E-A-T, experience, expertise, authoritativeness, and trustworthiness, as a guiding framework that algorithms rely on more than ever. When content is tied to a real professional with visible engagement, it carries more weight across both traditional search and AI-powered tools.
In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about leveraging LinkedIn profiles for SEO and AI-driven visibility. They discuss why keeping profiles updated matters more than ever, how AI search evaluates credibility, and the role of E-E-A-T in modern rankings. Victor also shares advice on how small, consistent updates can lead to higher-quality traffic and stronger authority over time.
Resources mentioned in this episode:
Quotable Moments
- “The elephant in the room is that AI is here and it’s impacting search.”
- “LinkedIn is great for the non-ai people, but really for where the internet is going and search behavior’s going.”
- “So it’s more important than ever for these platforms and algorithms to differentiate what is real and good quality content and versus what is fake content or what is low-quality content.”
- “LMS are four times as valuable.”
- “They’ve already formed the opinion, an opinion about your brand, whether you like it or not.”
Action Steps
- Keep your LinkedIn profile consistently updated: An active, current profile signals credibility to both humans and AI-driven search systems.
- Share original insights and experiences regularly: Publishing thoughtful content helps establish expertise and differentiates real knowledge from generic AI output.
- Encourage engagement through comments and conversations: Interaction from peers reinforces authority and shows algorithms that your content is trustworthy.
- Align your profile with your professional niche: Clear positioning helps AI platforms accurately associate you with relevant topics and industries.
- Treat LinkedIn as part of your SEO strategy: Integrating personal profiles into search efforts improves visibility, trust, and lead quality over time.
Sponsor for this episode…
This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.
At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.
To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.
