MISCONCEPTION: Your Website Doesn’t Need To Change
The launch of a website is just the beginning. You need to keep updating your website. Web design trends, SEO (search engine optimization) standards, web browsers, and devices are constantly changing. Redesigning and updating lets your site keep up-to-date with the latest trends.
MISCONCEPTION: Once My Website Is Launched, It Will Instantly Go Viral
It takes a lot of time and energy to get your site noticed. Making regular updates or changes to your site will help with SEO, but it’s better to hire a SEO specialist who specializes in promoting websites and expanding businesses to make sure you’re not wasting resources trying to do it yourself.
MISCONCEPTION: My Site Shouldn’t Cost So Much To Build
It’s true that anyone can build a website. You can easily find someone who will put together a website for you at little to no cost, but that doesn’t mean it will be of the same quality. You get what you pay for. Experienced designers and developers make sure your website has great functionality and the best user experience.
Click here to see an example of a website we’ve built: Shoe Land
– Clean and minimalistic design
– Responsiveness (looks great on any device – desktop, tablet, mobile)
– Rotating banner on home page
– Live Instagram feed
– Subtle menu transitions
MISCONCEPTION: White Space Is Bad
White space is unused space in a section of a page or around an object. Trying to cram information into every nook and cranny makes your site less user-friendly because it makes important information less accessible and harder to read.
MISCONCEPTION: Fancier Websites Are Better
It’s good to have a minimalistic design or include white space. One of the most important parts of a website is user experience. If a user feels that information they need is easy to access, they’ll have a better user experience. Fewer elements allow a website to be simple and intuitive and have a faster load time.
MISCONCEPTION: Copying My Competition Will Ensure My Website Is Successful
Although it’s a good idea to look at your competitors websites for inspiration, it’s not a good idea to copy them. Be aware of the strategies they’re using that work and things that don’t in order to make your website better. This helps make your website unique, which is also good for SEO purposes. Google and other search engined love unique content.
MISCONCEPTION: My Visitors Don’t Want To Scroll Below “The Fold”
“The fold” refers to the part of your website that isn’t accessible until the user scrolls down. Trying to fit everything “above the fold” just creates clutter. Some websites, like one-page websites, are purposely built to force users to scroll in order to view all the content. Scrolling, clicking, and moving around the website makes the website more interactive and engaging for the user.
Here is an example of a website we’ve built: JSK Moto
MISCONCEPTION: Designers Should Do What You Tell Them To Do
It’s understandable that you want to call the shots for your own website, but web developers spend a lot of their time learning every aspect of design because it’s their job. The designers are doing what they think will make for the best experience for your target audience in order to increase sales.
If you have any questions, contact us or give us a call at 626.400.4511!