Have you ever added items to your online shopping cart, only to leave without making a purchase? That is what we call, an abandoned cart. On average, 68.63% of online shopping carts are abandoned. This means roughly 2 out of 3 customers add items to their cart, but never complete their purchase. According to…
Having a website is a great tool for you to let your audience know more about your business or product. Most businesses nowadays are realizing that it’s important to have an online presence. However, it’s not an easy task to design and develop a website. Here are 8 misconceptions about web design and development. MISCONCEPTION:…
If you have not already solidified a color for your company’s logo, figuring out the right color palette might be a bit overwhelming due to the multitude of colors to choose from. Picking the appropriate colors directly affect the representation of your band and outcome of your marketing reach. This is due…
It would be great if all websites had the luxury to use any font they wanted but unlike print, font usage on websites has different restrictions. When you choose a font to use from your computer, the design becomes static after it is printed so anyone who receives it will see the same thing. On a…
Navigation on a website is achieved by a collection of links that form the Website Navigation Menu or the Website Navigation Bar. This navigation menu or bar is usually the collection of links you see placed vertically on the left or horizontally near the top of the web page and sometimes on the footer of…
Everyday, people read articles online, visit websites, and search the web for information – all of which include the written word. Although few people are aware of its existence, typography plays a huge role in our daily lives. Different fonts have different personalities. Each font style conveys…