
READY ARTWORK X
INABA DENKO AMERICA
Web Development

As a global manufacturer of HVAC accessories and insulation products, Inaba Denko America needed a high-performing digital presence tailored to the U.S. market. Their original website lacked a clear customer journey, modern user interface, and structured messaging to support their B2B sales process. Before jumping into full website design and development, they went through Ready Artwork’s 7-step Website Blueprint to audit their existing platform, analyze competitors, map the customer journey, and plan a conversion-driven sitemap. The result is a clean, user-focused website that makes it easy for professionals to discover products, request information, and engage with the brand.
THE ASK
Inaba Denko needed a modern website to drive B2B leads, better communicate their product value, and lay the foundation for future marketing efforts.
THE SOLUTION
The project began with our Website Blueprint—a strategic planning phase that included a technical audit, competitive UI/UX analysis, marketing performance benchmarking, sitemap creation, and wireframing. This foundational work helped clarify messaging and structure the site to align with user needs and business goals. Once approved, our team developed a responsive WordPress site that showcases products with clarity, offers intuitive navigation, and integrates strong calls to action for inquiries and product support. The site is built to perform, with a clean design, optimized speed, and scalability for future lead gen campaigns.
THE RESULTS
Inaba Denko America’s new website is a marketing-driven B2B platform that provides HVAC professionals with easy access to product information and inquiry tools. With a modern interface and mobile-first design, the site now supports both top-of-funnel awareness and bottom-funnel conversion. SEO and performance metrics have improved, and the site is now primed for advanced lead generation strategies to support ongoing business growth in the American market.
DIGITAL MARKETING SERVICES
WordPress
Development
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Shopify
Plus
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UI/UX
Design
Your website can be so much more than a presence. With the power of UI/UX and our team, it can create unique and meaningful experiences that resinate.