It’s clear to see that mobile usage has become increasingly more popular over time. Whether you’re at a restaurant, bus stop, cafe, or even at home, users are constantly on their mobile devices surfing the web. As previously mentioned in one of our past blog posts here, having a responsive website is necessary and crucial for any business. It’s important to cater to your customers by ensuring that they have a user-friendly experience when accessing your website from all forms of channels. According to this data from Comscore, 4 out of 5 consumers use a smartphone to shop.
Laptop/desktop users are curious. They shop online because they just want to satisfy that curiosity, not necessarily to buy anything. Mobile searchers are buyers. They have a specific intent in mind of what they want to purchase and all you have to do is meet their needs!
Responsive VS Non-Responsive Example:
Let’s look at a comparison between responsive and non-responsive websites. Based on this picture below, as a user, how do you feel about the two images? Which one makes you want to browse through it more? The one of the left is “Responsive” so you can see how there’s a mobile navigation on the upper left-hand corner with the entire website adjusted with the screen size. The one on the right is “Non-Responsive”, so you can see the website did not adjust to the screen size, making it hard for the user to navigate.
The fact that you must scroll left and right or zoom in and out constantly to view all of its content must be tiresome. And it is for most of your consumers! We live in a fast-paced world where customers do not like to wait, sifting through unnecessary items just to get where they need to be. If a customer goes through your website on their mobile or tablet devices and find it difficult to operate, they would leave within a few seconds. This is a loss in revenue, profit, and continued business. This is also what we call a “bounce” (essentially leaving the website within a short amount of time) in SEO terms. You can learn more about SEO (Search Engine Optimization) and how it affects your business here! Now, to get your consumers to have a positive experience, don’t you think it’s fundamental to start with a responsive website? Allowing your customers to comfortably look through your website makes them all the more likely to accept your services and products, which in turn means – MORE SALES AND BUSINESS!
So, does a responsive website convert better than a non-responsive website?
The answer is, YES. A responsive website can help increase your sales and draw in more clients. A simple website change can do so much! In 2014 alone, Internet usage on mobile
devices surpassed that of desktop usage. You can openly see the influence that mobile and tablet devices have on our community. Although you might not think of responsive design as a necessity, it can actually help generate many new leads, potential customers, sales, and more exposure for your business. For any questions or inquiries about responsive websites, please contact us at 626.400.4511 or fill out our form for a free quote!