Device Preferences

It’s clear to see that mobile usage has become increasingly more popular over time. Whether you’re at a restaurant, bus stop, cafe, or even at home, users are constantly on their mobile devices surfing the web. As previously mentioned in one of our past blog posts herehaving a responsive website is necessary and crucial for any business. It’s important to cater to your customers by ensuring that they have a user-friendly experience when accessing your website from all forms of channels. According to this data from Comscore, 4 out of 5 consumers use a smartphone to shop.

Laptop/desktop users are curious. They shop online because they just want to satisfy that curiosity, not necessarily to buy anything. Mobile searchers are buyers. They have a specific intent in mind of what they want to purchase and all you have to do is meet their needs!