Applying E-E-A-T Principles To Build Trust and Authority in B2B Digital Marketing With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.
Here’s a glimpse of what you’ll learn:
- [00:49] How firsthand experience enhances the credibility of your content
- [02:07] The role of expertise in distinguishing true professionals online
- [03:49] Strategies for building your brand’s authority online
- [04:25] The importance of trustworthiness for a successful website
- [06:55] Tips for incorporating E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) into your B2B content strategy
- [09:09] Using case studies to showcase expertise and experience
- [10:48] The evolving landscape of AI and changes in search behavior
- [13:53] Safely leveraging AI to streamline content creation and productivity
- [15:58] Instantly boosting E-E-A-T by creating author bios for blogs
In this episode…
The internet is flooded with content, yet very little of it actually elicits trust. In a world where AI can generate endless articles in seconds, how do you prove that your insights are based on experience, credible, and worth listening to?
Victor Huynh believes the answer lies in making expertise visible and verifiable. Drawing from his experience working closely with B2B leaders, he explains that E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is not about gaming algorithms, but about showing real-world proof from firsthand experience and displaying credentials, including reputation signals like reviews, backlinks, and consistent author profiles. When done correctly, this framework helps brands stand out as trustworthy authorities instead of blending into a sea of anonymous, low-value content.
In this episode of the RAW Spotlight, Emily Au and Victor Huynh talk about applying E-E-A-T principles to build trust and authority in B2B digital marketing. They discuss what E-E-A-T really means and why it matters more than ever in an AI-driven search landscape, how B2B companies can turn experts and case studies into powerful trust signals, and why author attribution and authentic profiles are critical for long-term credibility.
Resources mentioned in this episode:
Quotable Moments
- “E-E-A-T is an idea or a framework that Google kind of rolled it out, and it’s been adopted by the search industry.”
- “You want to make sure that whoever’s talking has actual firsthand experience.”
- “Their online reputation — that’s what it’s referring to when it talks about authoritativeness.”
- “Once you have it as a structure, as a framework, then it makes a lot of sense.”
- “Change your author profiles; I mean, I think that’s a big one, right?”
Action Steps
- Put real experts front and center in your content: Showing who is behind the insights builds immediate credibility and trust with your audience.
- Create detailed author profiles for all published content: Clear bios and credentials signal expertise and help search engines and users verify authority.
- Use case studies to document firsthand experience: Real examples demonstrate practical knowledge and prove that your claims are grounded in reality.
- Strengthen your online reputation signals: Reviews, backlinks, and consistent profiles reinforce authoritativeness across digital platforms.
- Use AI to support, not replace, human expertise: Leveraging AI carefully boosts efficiency while preserving authenticity and trustworthiness.
Sponsor for this episode…
This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.
At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.
To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.
