Chiang Mai SEO & AI Conference Recap – The RAW Spotlight Podcast
Welcome to a special on-location episode of The RAW Spotlight! Join Ready Artwork co-founders Emily Au and Victor Quinn as they share their exclusive insights from the Chiang Mai SEO & AI Conference 2025 — one of the world’s leading events focused on the future of search, AI, and digital marketing.
In this episode, Emily and Victor break down the latest trends, tools, and strategies shaping SEO today — including parasite SEO, generative engine optimization (GEO), digital PR, and how brands can stay visible in AI-driven search results. Whether you’re an in-house marketer, agency owner, or curious entrepreneur, this recap is packed with takeaways you can implement right away.
Here’s a glimpse of what you’ll learn:
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00:10 – Introduction: Why Chiang Mai SEO & AI Conference matters
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01:14 – Escaping the SEO echo chamber & global perspectives
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02:35 – Day 1 Overview: Format, topics, and sessions
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03:45 – Parasite SEO: What it is and why it’s back
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05:20 – LLM Visibility Tips: 3 pillars for being found in AI search
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06:12 – Design’s Impact on SEO: A real-world case study
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08:50 – Digital PR at scale: How to pitch journalists effectively
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10:51 – On-site vs. off-site SEO explained for digital PR
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11:48 – GEO in Action: 999% traffic increase using ChatGPT
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13:53 – “Hypnotizing” AI models: Can you influence LLM rankings?
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14:28 – Day 4 Highlights: AI content myths & SEO evolution
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15:41 – Social Search is rising: 4 S’s of customer behavior
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17:22 – B2B SEO Tips: Easy mode vs. advanced mode
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18:56 – AI Profile Pages & Zendesk for better LLM indexing
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21:41 – Final Thoughts: Applying SEO learnings in real business
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22:48 – Wrap-Up & Thank You
Resources mentioned in this episode:
Quotable Moments
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“AI is leaking into all parts of our lives — and marketing is no exception. SEO might be the most impacted of all.”
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“We’re here to get out of the SEO echo chamber and see how the rest of the world is approaching AI.”
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“Parasite SEO feels like the early 2000s all over again — it’s black hat, gray hat, but people are doing it because it works.”
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“If you’re not making it easy for journalists to pick up your story, you’re getting lost in the noise.”
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“Your website isn’t just for Google anymore — it’s for large language models. You need to teach them who you are.”
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“The 4 S’s of the customer journey? Screen, Scroll, Search, Shop. It’s where marketing is headed next.”
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“SEO isn’t dead. It’s just becoming more holistic — design, UX, content, and credibility all matter now.”
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“Creating an AI profile page is the easiest way to control how large language models perceive your business.”
