How Smart Digital Strategy Helped an HVAC Brand Grow in the US With Victor Huynh

PodCast | Aug 10, 2025

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Here’s a glimpse of what you’ll learn:

[2:18] Victor Huynh shares how a former client referral led to a major HVAC digital rebrand project for the US market
[4:29] How Victor identified misaligned KPIs and technical challenges in his client’s original website setup
[7:54] The importance of solving backend issues and website structure before starting SEO
[14:00] Mapping multiple B2B customer journeys and tailoring the website to each audience segment
[21:23] Victor’s advice for international brands entering the US

In this episode…

Breaking into a new market requires transforming your digital presence to connect with the right audience. How can international manufacturers overcome complex web limitations, misaligned KPIs, and fragmented customer journeys to make an impact in North America?

According to Victor Huynh, a digital strategy expert, it starts by addressing foundational website issues before jumping into tactics like SEO. He highlights the importance of clarity and control, noting that many B2B brands struggle when backend systems block basic content updates and analytics tracking. The solution lies in a custom discovery process built around a seven-step blueprint, providing clarity on customer types, sales flows, and digital infrastructure. With a solid strategy, brands can avoid rushed fixes and lay the groundwork for long-term digital growth in the US market.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how smart digital strategy enabled an HVAC manufacturer to grow in the US. They break down the importance of solving technical bottlenecks, defining buyer journeys, and building a scalable website experience. Victor also shares advice for international brands entering the US market.

Resources mentioned in this episode:

Quotable Moments:

“You can’t SEO a website that has a website problem.”
“Most people are already pretty sold on your product and service by the time they already reached out.”
“You need your sales, but you also need a marketing person.”
“You don’t need a large marketing team… you need to have someone that has a good head.”
“It’s never as easy as, hey, let’s just beeline from homepage to product to contact.”

Action Steps:

Conduct a thorough website audit before launching SEO: Identifying backend issues early prevents wasted effort and ensures long-term optimization.
Map out distinct customer journeys: Understanding each audience’s path allows for targeted content, improved UX, and higher conversion rates.
Invest in a strategy discovery process: Establishing clear goals, KPIs, and structure creates alignment between internal teams and external partners.
Empower in-house marketing leadership: Having a capable point person streamlines agency collaboration and ensures effective digital execution.
Prioritize user-friendly web architecture: Simplifying updates and access allows marketing teams to stay agile and responsive to business needs.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.