Inside a Digital Makeover for a Multi-brand Automotive Distributor With Victor Huynh

PodCast | Jun 16, 2025

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Here’s a glimpse of what you’ll learn:

[4:06] Victor Huynh talks about the challenges of restarting a legacy brand
[05:23] Why managing multiple automotive brands requires distinct marketing strategies for fragmented audiences
[8:32] How separate B2B and DTC websites solve brand credibility and buyer targeting challenges
[10:42] Why email marketing and lead scoring are critical for B2B growth and sales follow-up
[16:10] Identifying high-engagement prospects for sales teams
[21:37] Using geofencing to capture and retarget an audience with hyper-relevant ads
[25:38] Victor’s advice for legacy businesses on integrating modern digital strategies without abandoning their roots

In this episode…

Revamping a legacy business for the digital age isn’t easy — especially when you’re juggling multiple brands, distinct customer segments, and decades of history. How do you modernize without losing the identity and credibility that made the brand successful in the first place?

According to Victor Huynh, a seasoned digital strategist, the key is building a hybrid model that respects tradition while embracing innovation. He highlights the importance of separating B2B and DTC experiences to avoid brand dilution and better serve both audiences. The impact is a more targeted, effective digital presence that meets each stakeholder where they are. Victor also explains how tools like CRM and lead scoring help businesses identify high-value prospects and drive smarter sales follow-ups. By applying dynamic email marketing, geofencing, and internal-external marketing team collaboration, businesses can scale thoughtfully and strategically.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about the digital transformation of a multibrand automotive distributor. They explore the importance of brand-specific websites, how CRM tools unlock B2B growth, and why fragmented audiences require nuanced messaging. Victor also shares advice for legacy businesses navigating modernization without losing their heritage.

Resources mentioned in this episode:

Quotable Moments

“It is a big challenge trying to cater to all the different needs within the automotive wheel aftermarket industry.”
“We help clients tie it all together and kind of segment it out so that they are able to drive those B2B leads.”
“From a B2B standpoint… the highest ROI you can have is your email list.”
“The number one thing is to get that email and then have a plan of how to kind of engage with them.”
“I think it’s really about integrating new technology, not really abandoning.”

Action Steps

Segment your marketing by audience type: Tailoring messaging for B2B buyers versus DTC consumers ensures relevance and stronger engagement across customer segments.
Use lead scoring to prioritize outreach: Tracking engagement helps identify high-intent prospects, improving sales efficiency and closing rates.
Build separate websites for each brand: Distinct online identities preserve authenticity and connect with niche audiences in fragmented industries better.
Automate email nurturing with a welcome series: Consistent, valuable touchpoints build trust and increase conversion opportunities without overwhelming your team.
Integrate geofencing into trade show strategy: Capturing device data from attendees allows for highly targeted follow-up and more effective post-event marketing.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.