Maximizing B2B Visibility Through Google Business Profile Optimization With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.
Here’s a glimpse of what you’ll learn:
- [01:07] How Google Business Profile acts as your online business card
- [02:07] Why Google demands proof that your business is real
- [04:27] The importance of maintaining an accurate and consistent profile across all platforms
- [07:21] Success stories of actual ranking lifts from optimized profiles
- [09:32] Busting the myth that Google Business Profile is only for locals
- [11:43] Actionable tips for keeping your profile fresh and active
- [13:03] Why Google profiles will matter more in the AI era
In this episode…
In today’s digital landscape, visibility is everything, especially for B2B companies. You might assume that a Google Business Profile is just for local coffee shops or retail stores, but there may be a lot more potential there than you think. For B2B businesses, showing up on Google isn’t just a nice-to-have — it’s a necessity. So what does that look like for companies that don’t rely on foot traffic or storefronts?
According to Victor Huynh, a seasoned expert in digital marketing, Google Business Profiles are just as crucial for B2B businesses as they are for B2C. While some B2B companies may not have a physical storefront, a well-optimized profile still serves as an authority-building asset online. Google’s algorithm treats a verified, physical business location as a critical ranking factor — even for non-local businesses. Victor explains that creating a genuine online presence with the right information helps build credibility and trust, which is especially important in today’s AI-driven world where authenticity is key.
In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about why Google Business Profiles matter for B2B companies, how optimization impacts SEO, and what business owners should prioritize. They discuss best practices for creating an accurate and consistent profile across platforms, the importance of photos and reviews, and how it influences local and regional search results. Victor also shares his insights on how leveraging AI with an optimized profile can further boost your visibility.
Resources mentioned in this episode:
Quotable Moments
- “Having a physical location, you know, not everyone has one, but if you have a physical location, this is one of the biggest authority builder ranking factors for a business online.”
- “It basically puts a stake in the ground and says, hey, I’m a real business.”
- “If you’re able to set up your different profiles across different platforms, that’s going to help you.”
- “What happens is it creates this inconsistency across the board, and it makes it hard for these crawlers to kind of put you in the right basket.”
- “In terms of AI, it’s got as many sources of truth as you set up.”
Action Steps
- Optimize your Google Business Profile: Ensuring your profile is accurate and consistent across all platforms builds credibility and improves online visibility.
- Encourage customer reviews on Google: Collecting authentic reviews, even from vendors, enhances your company’s reputation and can boost SEO rankings.
- Regularly update your profile with fresh content: Frequent updates signal activity to Google, maintaining the relevance of your business in search results.
- Verify your business location: Confirming your physical business address builds trust with Google and proves you’re a legitimate entity.
- Standardize NAP (Name, Address, Phone) across all platforms: Consistent business information across directories prevents confusion and ensures accurate online representation.
Sponsor for this episode…
This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.
At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.
To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.
