[She’s Got Hustle] How To Build Smarter, More Human Businesses With Sindhu Srivastava

Sindhu Srivastava is the CEO of We Crush Events, a full-service event planning and production company. Under Sindhu’s leadership, We Crush Events has grown to serve a diverse clientele, offering services such as meetings, conferences, incentive trips, and seasonal parties. She also founded Meaningful Data in 2022 and leads it as CEO. Before entrepreneurship, she held senior roles in business analytics and insights at GitLab and Intuit.

Here’s a glimpse of what you’ll learn:

• [03:38] Why Sindhu Srivastava acquired We Crush Events to build a company where emotion and data coexist
• [10:14] The major trends in B2B event marketing and how companies are using AI and data to measure ROI
• [16:41] What it takes to build a true data-first culture and make decisions grounded in first principles
• [23:42] How Sindhu leads organizational change through authenticity, trust, and positive intelligence
• [27:17] How trust, goodwill, integrity, and competency make organizational change seamless and sustainable

In this episode…

In today’s fast-changing business world, data and technology are essential, but they’re not enough on their own. True innovation happens when strategy and analytics work hand in hand with empathy and emotional intelligence. How can leaders build organizations that are both smarter and more human?

According to Sindhu Srivastava, a data and AI strategist turned business leader, it begins with uniting the left and right brain of business: balancing hard data with human connection. She highlights how emotional awareness fuels better decisions, stronger cultures, and measurable results. By combining analytics, AI, and empathy, Sindhu shows that companies can achieve growth without losing their humanity. Her approach demonstrates that trust, transparency, and understanding are just as vital as strategy and metrics.

In this episode of RAW Spotlight, host Emily Au sits down with Sindhu Srivastava, CEO of We Crush Events, to discuss how to build smarter, more human businesses. They explore how emotion and data can coexist in leadership, why authentic connection drives scalable success, and what it takes to build a data-first culture rooted in empathy. Sindhu also shares her approach to leading change with trust, goodwill, and integrity.

Resources mentioned in this episode:

• Victor Huynh on LinkedIn
• Emily Au on LinkedIn
• Ready Artwork
• Sindhu Srivastava on LinkedIn
• We Crush Events
• Meaningful Data
• “[She’s Got Hustle] Building Brave, Not Just Safe, Workspaces With Liz Frost” on RAW Spotlight
• “The Big Reveal: Ready Artwork’s 7-Step Proven Website Blueprint” on RAW Spotlight 
• Positive Intelligence
• ChatGPT (OpenAI)
• Perplexity AI
• Airtable
• Make

Quotable Moments

• “As human beings, I will tell you now, it is impossible to be truly objective.”
• “People buy from people they like, and the way to build that connection is through events.”
• “The more dimensionality you have, the more complicated your data systems get.”
• “Business operations is the lifeblood of your company — if you’re out of cash, your business is over.”
• “When you know that you’re working for a company with integrity and goodwill, execution becomes seamless.”

Action Steps

1. Build a culture that values both data and emotion: Combining analytics with empathy helps leaders make smarter, more human-centered decisions that drive growth.
2. Use AI and data to measure event ROI: Tracking engagement and outcomes ensures every marketing dollar contributes to revenue and customer relationships.
3. Apply first principles thinking in business strategy: Focusing on fundamentals reduces complexity and helps teams stay aligned on what truly drives impact.
4. Strengthen trust, goodwill, and integrity across teams: These qualities make organizational change smoother and help employees stay motivated through transformation.
5. Experiment, measure, and learn continuously: Testing new ideas with clear measurement plans allows leaders to make informed decisions and scale successful strategies.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.