Why Generative AI Is Changing SEO for B2B Companies With Victor Huynh

PodCast | Jul 30, 2025

Victor Huynh and Emily Au: How to Appear in AI Results

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Here’s a glimpse of what you’ll learn:

[2:11] Why nearly every client conversation now revolves around AI and changing search behavior
[4:16] Victor Huynh explains the drop in Google’s market share and how AI tools are reshaping user journeys in B2B
[13:52] Two immediate actions businesses can take to improve AI visibility
[16:29] Why thought leadership and author attribution are critical for ranking in generative AI tools
[22:45] Common website mistakes that make businesses invisible to AI platforms
[29:05] How brands can audit their presence and prepare now for the future of AI-driven search

In this episode…

AI tools like ChatGPT and Gemini are changing the way people search and buy. Traditional SEO tactics no longer guarantee visibility as buyer behavior shifts toward conversational platforms. So what can B2B companies do now to stay discoverable in this new era of search?

According to Victor Huynh, a digital strategy expert and longtime leader in web performance marketing, businesses need to stop thinking of their websites as static brochures and start treating them as dynamic assets that communicate authority. He highlights how AI-powered platforms are already pulling brand insights from forums, reviews, and even YouTube comments with or without your input. The brands that win are those that proactively publish helpful, human-centered content and optimize for high-intent, question-based search behavior. As AI continues to shape the buyer journey, showing up in the right context becomes far more valuable than simply showing up first.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how generative AI is reshaping SEO strategies for B2B brands. They unpack the shift in user behavior, how to influence AI-generated answers, and why traditional long-tail keywords are no longer enough. Victor also shares steps any company can take this week to improve visibility in AI-driven search results.

Resources mentioned in this episode:

Quotable Moments

“Once someone clicks from AI to your website, they are at least four times more valuable.”
“Right now, we’re in the beginning of the golden era of AI search.”
“If you are not there influencing that, it’s grabbing whatever’s available and telling your customers.”
“Thought leadership kind of tracks back — where does this information come from, who does it come from?”
“The crawlers are representing these people and forming opinions on their platform about your brand.”

Action Steps

Set up Bing Webmaster Tools and LMS.txt files: These tools guide AI crawlers to your website’s key content, improving your chances of being included in AI-generated answers.
Publish thought leadership under real names: Establishing author credibility builds trust with AI models and boosts the perceived authority of your content.
Create content around real user pain points: Addressing specific, high-intent questions helps your content surface in long-form, conversational AI searches.
Audit your website for consistency and structure: A clean, schema-supported site ensures AI tools interpret your brand accurately and rank it effectively.
Search your brand using AI platforms: Understanding how your company is portrayed helps you identify misinformation and opportunities to shape future impressions.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.