WordCamp 2025 Unfiltered: Day 1 feat. Michael Chan

PodCast | Sep 15, 2025

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Michael Chan is a Senior Web Developer at Ready Artwork. He designs, builds, and optimizes websites across platforms like WordPress, Shopify, and AEM to deliver high-impact digital experiences. Michael has been with Ready Artwork since 2012 and combines analytical insight with creative development to produce accessible, ADA-compliant solutions for clients such as Adobe and Southwest Water Company.

Here’s a glimpse of what you’ll learn:

[4:42] Michael Chan discusses how the WordCamp crowd and topics have shifted toward AI and less technical sessions
[7:28] Victor Huynh explains the risks of over-reliance on SaaS-based AI tools and the importance of hosting your own solutions
[12:32] Using AI with Playwright to automatically generate and run QA test cases
[17:20] Why establishing thought leadership drives buyer trust and higher willingness to pay in B2B
[20:50] Michael shares excitement about AI MCP plugins and how they can automate workflows with external tools

In this episode…

What happens when the world’s biggest open source community gathers to share the future of web development? At WordCamp 2025 in Portland, new conversations around AI, accessibility, and digital innovation revealed how quickly the landscape is evolving. How should agencies and B2B leaders adapt to these changes?

According to Victor Huynh, the real shift is in how AI is reshaping ownership and risk for businesses. He highlights that relying too heavily on SaaS-based tools can create lock-in and privacy challenges. Michael Chan expands on this by showing how AI can now write and run QA automation code. Together, they stress that the effect is both empowering and cautionary. Leaders can unlock scale and efficiency, but only if they balance innovation with control. Their insights underscore the importance of thought leadership and practical frameworks for building trust in a rapidly changing digital economy.

In this episode of RAW Spotlight, Emily Au and Victor Huynh are joined by Michael Chan, Senior Web Developer at Ready Artwork, to talk about WordCamp 2025 Day 1 takeaways. They discuss how WordPress trends are shifting toward AI and accessibility, the risks and opportunities of SaaS reliance, and how AI can streamline QA testing. Victor also shares why thought leadership is critical for building authority in B2B.

Resources mentioned in this episode:

Quotable Moments

“AI is right now it’s synonymous with SaaS, right? Everything is a hosted solution that everyone’s talking about.”
“There are technologies available that will allow you to host your own LMS and run your own version of ChatGPT.”
“Basically, you can tell the AI to run through your websites, and it will go to your website for you.”
“Statistics out there… something like 60 or 70% of B2B buyers would actually prefer buying from a thought leader.”
“Over a little over 50% of the people are actually willing to spend more with a brand that they consider a thought leader.”

Action Steps

Explore self-hosted AI solutions: Reducing dependency on SaaS platforms can protect your business from rising costs and privacy risks.
Use AI for QA automation: Leveraging tools like Playwright with AI improves testing accuracy, speeds up development, and scales efficiently.
Establish thought leadership in your industry: Building authority increases trust, attracts opportunities, and drives buyers to choose your brand.
Disclose AI usage in content creation: Transparency builds credibility with audiences and sets ethical standards for publishing practices.
Apply storytelling frameworks to business communication: Structured narratives make your insights relatable, strengthen brand messaging, and enhance engagement on social platforms.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.