The Ultimate Guide To Choosing Between WordPress and Shopify for B2B and eCommerce With Victor Huynh

PodCast | Aug 18, 2025

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Here’s a glimpse of what you’ll learn:

[3:08] Victor Huynh talks about market share and key differences between WordPress, WooCommerce, and Shopify
[4:26] Open source versus proprietary platforms and their impact on business decisions
[6:06] Why Shopify offers a faster and simpler setup for startups and beginners
[10:47] Maintenance responsibilities, security updates, and technical risks with each platform
[22:51] Recommended email marketing tools and integrations for WordPress and Shopify
[30:52] Core advice for selecting the right platform based on business goals and opportunities

In this episode…

Choosing the right platform for your business can feel overwhelming, especially when the two biggest names dominate the conversation. Both options promise growth, flexibility, and success, but each comes with unique strengths and trade-offs. Which one will help you achieve your business goals faster?

According to Victor Huynh, a seasoned digital strategist with years of experience building high-performing websites, the decision often comes down to your stage of business and technical needs. He explains that Shopify’s hosted, all-in-one setup makes it ideal for startups that need to launch quickly without heavy technical involvement. In contrast, WordPress paired with WooCommerce offers greater customization, integration flexibility, and long-term scalability. He highlights that understanding maintenance responsibilities, cost structures, and marketing potential is crucial for avoiding costly missteps. Ultimately, the best choice balances ease of use with the ability to grow and adapt as your business evolves.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how to choose between WordPress and Shopify for B2B and e-commerce success. You’ll learn about market share and key differences, how customization impacts SEO, and why maintenance strategies matter. Victor also shares his recommendations for email marketing tools tailored to each platform.

Resources mentioned in this episode:

Quotable Moments

“Shopify with about a little over 10% market share of all e-commerce in the world.”
“Open source is a concept when it comes to software development where the person that invented it made a conscious decision to open up the licensing to the community.”
“With WordPress, if you can dream it, it can be built.”
“If you’re not familiar with web tech, find someone that does.”
“You don’t know what you don’t know, so find someone that knows what they’re talking about.”

Action Steps

Assess your business stage before choosing a platform: Understanding whether you are a startup, scaling business, or enterprise helps match you with the right CMS.
Evaluate total cost of ownership: Considering setup, hosting, transaction fees, and maintenance prevents unexpected expenses and ensures long-term budget alignment.
Prioritize customization needs: Identifying how much flexibility your site requires will guide whether WordPress or Shopify better supports your goals.
Plan for maintenance and security: Establishing clear processes for updates and backups reduces downtime and protects your site from vulnerabilities.
Integrate effective marketing tools: Choosing CRM and email platforms that align with your CMS boosts lead nurturing, sales tracking, and campaign ROI.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.