Google’s June 2025 Core Update: What You Need to Know

Google has officially rolled out its second core algorithm update of 2025, the June 2025 Core Update. The rollout began late June 2025 and is expected to take up to three weeks to fully complete, according to Google’s official announcement.

What Is a Core Update?

Core updates are broad changes made to Google’s search algorithms and systems. These updates occur several times per year and are designed to improve the relevance and quality of search results. They often result in noticeable fluctuations in search rankings, both positive and negative.

This June 2025 update follows the March 2025 Core Update, which concluded on March 27, just over three months ago.

What If Your Rankings Drop?

If you notice a drop in your organic traffic or keyword rankings during this update, don’t panic. Google has reiterated its longstanding advice:

• There’s no specific “fix” if your site is negatively impacted.

• A decline doesn’t necessarily mean there’s something wrong with your content.

• Focus on creating helpful, reliable, people-first content.

• Evaluate your site using Google’s helpful content guidelines.

While some recovery may happen between core updates, significant improvements are typically seen after subsequent core updates, so consistency and patience are key.

Google’s message is clear: continue to prioritize content that serves your audience, not just search engines.

Timeline of Recent Core Updates

For reference, here’s a timeline of Google’s most recent core updates:

• March 2025: March 13 – March 27

• December 2024: December 12 – December 18

• November 2024: November 11 – December 5

• August 2024: August 15 – September 3

• March 2024: March 5 – April 19 (Largest core update to date)

• November 2023: November 2 – November 28

• October 2023: October 5 – October 19

• August 2023: August 22 – September 7

• March 2023: March 15 – March 28

Why This Matters

If you’re a business owner, marketer, or SEO professional, staying informed about core updates is crucial. These updates can significantly influence your website’s visibility, traffic, and ultimately, conversions. Fluctuations in search performance around these periods are normal, but also present an opportunity to reassess your SEO and content strategies.

At Ready Artwork, we continuously monitor these updates for our clients to ensure their digital presence remains strong, competitive, and aligned with best practices.

If you’d like help reviewing your SEO performance in light of this update, or want to create a people-first content strategy that aligns with Google’s direction, feel free to contact our team.

Let’s keep your brand ahead of the algorithm.