History:
What is the best course of action when opening a new branch of your business or launching a new product? Creating a microsite.
A microsite is a branded content site that lives outside of the company homepage. Microsites are beneficial for specific campaigns, to target specific audiences, or to highlight a grand opening like what we created for Lee’s Roastery.
Lee’s Sandwiches, a well known Vietnamese restaurant chain, wanted to expand their business to include coffee bean roasting. Many know about their Vietnamese sandwiches, but their coffee roasting does not get the same amount of fame. So they needed a microsite to showcase their products and roasting history in time for their coffee roastery grand opening.
Challenges:
The biggest challenge with this project was the tight timeline. The grand opening was only a month away and the client was busy planning the event, so good communication was necessary to keep the project running smoothly.
Insight/Research:
The client really wanted their site to look very luxurious and high-end, so our designers and developers spent a lot of time looking at competitor sites for inspiration while still staying true to Lee’s branding and values.
Solution:
Our team developed a custom WordPress website with a video loop that automatically plays and parallax. The homepage includes the history of Lee’s coffee and bean roasting. Because it is a microsite, there aren’t many pages but the website has a very luxurious feel, to reflect its experience and technique in roasting.
If you need a microsite to accomplish your business goals, contact Ready Artwork today to see how our team can help you.
