In the fast and ever changing landscape of marketing, one thing still remains true: emails continue to be a very valuable asset for a business.
If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beat.” – Colin Nederkoorn (founder Customer.IO)
Email marketing is still very crucial to your business marketing strategy. You will be missing out on huge ROI and conversions if you do not take email newsletters seriously. But before you start sending emails you’ll need a list of people to send email to.
So here are 7 easy ways to collect emails for your business:
1) Website Sign Up:
When people visit your website, make it easy and convenient for them to sign up for your newsletters. There are many places that you can place the sign up: a pop-up window, on your top navigation bar, on your footer, or even in a sidebar. Be careful however when creating pop-ups, it might be annoying for customers so be careful when the pop-up will appear; they tend to do well when people finish reading content.
2) Offer a Free Resource
Free online tools make your users’ lives easier, and all they have to do is sign up with their email address. For example, our own newsletter sign up offers free digital marketing materials which targets our audience to leave their email in return for some valuable information. We continue to send helpful information and updates to keep these users subscribed.
You can also create a white paper or lead magnet. A lead magnet is an educational resource in exchange for their email address. This works especially well for B2B companies; this showcases the company’s knowledge and reliability.
3) Promote a Contest
Use your social media to host a free giveaway in exchange for some contact information. Set up a landing page from your social media channels that directs people to a landing page to leave their email and birthday.
4) Promote an Exclusive Offer that Requires an Email Address
You can promote content on your Facebook page that allows your followers to input their email in exchange for a certain deal. After they do that, encourage your leads to share the offer to their own friends, widening the reach of your offer thus collecting more emails!
5) Have a Blog
If you have consistent content for a blog, just include a sign up slot somewhere in your blog! If people stumble upon a blog or are already reading your content, then chances are that they’ll be interested in more helpful content from your business!
6) Run a Facebook Ad
Facebook offers a number of advertising options and specialized targeting options to reach your audience. Facebook ads could be a video or downloadable content.
7) Offer Exclusive Access
The best way to get people interested in your email marketing is to offer something that they can’t find anywhere else. This works especially well for B2C companies promoting new product lines or even new locations.
Of course these are just some of the many creative ways that you can start to collect emails to grow your emailing list. However, not all may work for your business. You’ll need to test and strategize which of these methods will work and produce results for your business. Ready to grow your email list? Let our team of marketers grow your business.